About the Blog:
This is an independent blog by on the world of online analytics/web analytics - concepts, techniques, tools, ideas, practitioner interviews and answering user questions.
About the Web Analytics Blog Nuggets Organization
This blog will be organized around the following labels:
- theory made simple: will talk about concepts, metrics and terminologies
- tools: will talk about the features and usage of the web analytics packages in the market - both tag based (like Omniture SiteCatalyst, Google Analytics, Yahoo analytics) as well as server log based (Visual Sciences/Omniture Discover OnPremise)
- Ideas: Will be about thoughts/frameworks/prototypes that can deliver 'real wins'
- Practitioner corner: Will be about interviews with practitioners of web analytics
- User: where we will take up and analyze problems faced in by readers of the blog in their web analytics ventures
About Me:
I'm a practicing web analytics consultant at a large US e-tailer/computer maker with hands-on experience in almost all buckets of web analytics - testing and behavioral targeting, business analysis of e-tailing sites, search marketing, support site improvements, visitor segmentation, pathing analytics and data mining.
I have a proven record of converting web analytics insights into dollars ($$):
:)
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