Tuesday, April 14, 2009

Typical Ecomm Sales Funnel

The sales funnel

For hypothetical purposes, let us imagine a website: www.abc.com
with only 5 pages:
www.abc.com Called Home_Page
www.abc.com/cameras called Category_page
www.abc.com/cameras/camera1 called Product_detail_page1
www.abc.com/cameras/camera2 called product_detail page2
www.abc.com/addtocart called Cart_page
www.abc.com/payment called payment_page
www.abc.com/thankyou called thankyou_page

As you can see there is a purchase funnel where people can start off at any
of the pages prior to thankyou_page and complete a purchase

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